VoIP Inc. announced that it purchased the 1-800-TALKTIME registered trademark and other assets from Creative Marketing Associates, Inc. The terms of the Asset Purchase Agreement were not disclosed.

"VoIP, Inc. is committing substantial financial resources to promoting our new brand," said Steven Ivester, CEO of VoIP Inc. "1-800-TALKTIME is the brand that will be used for a new retail voice-over-IP, subscriber-based telephone service, competing head-to-head with the likes of Vonage and AT&T's CallVantage. Until now there has not been a true brand connection to VOIP service. Just like Kleenex, Xerox, Coke, Clorox, Windex and other household names, 1-800-TALKTIME will become the name synonymous with VOIP services.



Three vanity telephone numbers, 1-800-TALKTIME, 1-888-TALKTIME and 1-877-TALKTIME were acquired along with the domain names 800TALKTIME.COM, 1800TALKTIME.COM and 1-800-TALKTIME.COM and a U. S. Registered Trademark for 1-800-TALKTIME.

"We now have the brand name needed to propel the most affordable VOIP service to the masses in the U.S. and Canada and eventually throughout the World," added Ivester. "More news regarding our official launch date, aggressive rate plans and service features will be forthcoming. 1-800-TALKTIME is all about the way that VOIP was meant to be." Maynard Small, President of Kansas City based Creative Marketing Associates, Inc said, "Steven Ivester is a VOIP visionary. I believe his choice of the easy-to-spell and remember, 1-800-TALKTIME toll-free vanity phone numbers and matching domain names will help him achieve his VOIP marketing goals like 1-800-FLOWERS has done to make their business successful. Memorable phone numbers can generate up to twice the TV and ten times the radio direct response sales compared to advertising difficult to remember generic numbers," added Small.