SOYO Group, Inc., a leading global provider of computer, consumer electronics and broadband telecommunications products, today announced that it formed a technology alliance with Arizona State University. The University is recognized nationally as a foremost research institution offering excellent undergraduate and graduate education, and nationally ranked athletic programs as well as a full array of cultural activities.



Under the agreement, SOYO Group Inc. and Arizona State University Residential Life and Arizona State University Bookstore will develop a working relationship that brings SOYO in as a technology and VoIP provider for both parties. ASU will designate SOYO as an approved vendor for the entire ASU campus. Any student, faculty, or staff member can now purchase SOYO products through the ASU Bookstore. Both the ASU Bookstore and Residential Life will help market SOYO's products and services, such as the Z-Connect broadband VoIP phone, the LCD Monitor and Television, to the student body as well as to the parents. SOYO will make its Z-Connect broadband VoIP phones available through call centers and Residential Life, which can include student rooms. SOYO also is providing a gamer system to the student body for LAN parties and Intramural activities.

Ming Chok, CEO of SOYO, said, "Our relationship with ASU is a great platform for SOYO to leverage our strong brand name into an entirely new target audience. More progressive, technology-savvy college students will be likely early adopters of new VoIP phones and LCD TVs and computer monitors. Because these students are also big users of digital music and photo files, they are ideal users of SOYO's sleek 20 GB portable cigar drive. By raising our visibility within this audience of purchase influencers, we expect to directly benefit in the near and long term. We are very optimistic about this endeavor and view this as a model for us to expand into other universities as we target this large and attractive market."

"We look forward to developing our relationship with SOYO and providing our students, faculty and staff the opportunity to take advantage of the leading technology products that SOYO offers for study, entertainment and communication," said Sylvester Chestnut, Assistant Director Strategic Initiatives of ASU Residential Life.