Voice over Internet Protocol (VoIP) is driving one of the most far-reaching technological and commercial transformations of the decade. End-users worldwide are increasingly switching from traditional telephony to the versatile capabilities of VoIP. The financial, organizational and technological opportunities are huge - and so are the challenges.

Most industry experts agree that a general confusion and lack of strategic direction concerning VoIP has hindered the technology's adoption at many organizations that would benefit from it. That's why the industry's most visionary minds will gather to participate in VoIP: Transforming Business Horizons, an executive roundtable produced by Larstan Business Reports and scheduled for May 24-25, 2006 at the Omni Chicago Hotel. To reserve a chair at the table, contact: managing director, Jennifer O'Grady, 240-396-0007 x 902 or jogrady@larstan.net.



This event is an exclusive opportunity for leading VoIP solution providers to join in a candid dialogue about the future of this rapidly proliferating technology. The panel discussion also will address groundbreaking, empirical research conducted by Larstan on VoIP implementation in the North American B2B market. Following the roundtable, Larstan will publish a comprehensive market impact analysis report.

VoIP is evolving from the early adoption phase to mainstream acceptance. VoIP allows enterprises and consumers alike to make telephone calls using a broadband Internet connection instead of a conventional, analog phone line. The most salient benefit of VoIP is the substantial savings on long distance charges. However, VoIP technology also heralds the convergence of voice and data systems, which opens the door to a cornucopia of productivity-enhancing services.

Interest in VoIP is surging. Influential blue chip corporations such as Bank of America, Merrill Lynch and Ford Motor Co. have recently announced major enterprise-wide initiatives to adopt the technology. Companies are increasingly switching to VoIP because they can reduce costs, but also because they can converge their voice and data systems into a single network. Convergence provides advanced capabilities and greater efficiency. It allows more companies to go "virtual" and save on overhead.