Research and Markets has announced the addition of VoIPocalypse Now - How Google, Skype, and Yahoo! Will Change Fixed Telcos Models to their offering.

Why is Portal VoIP so dangerous? VoIP has been nothing short of a nightmare for fixed operators. Faced with the onerous choice of losing PSTN revenues to third-party VoIP services, or losing revenues to in-house VoIP, telcos can do little to stem the accelerated decline of voice revenues in an inevitable zero sum game.

So far, VoIP has been predominantly the domain of telcos, cable operators and third party providers such as Vonage. However, it is predicted that the Internet goliaths (Microsoft, Yahoo!, Google, EBay and AOL) may shortly muscle in on the action. They certainly have the means, but do they have the motivation?

We presume that these companies will indeed decide to move to the provision of VoIP services in both PC-dependent and PC-independent forms over the next few years. There are clearly revenues to be made and with a large and relatively untapped base of Instant Messaging and P2P VoIP subscribers, it may not be difficult to monetize a significant proportion of these with VoIP calls terminating on fixed and mobile lines. This could be highly disruptive for telcos, already sandbagging against the combined threats of fixed mobile substitution and VoIP offered by rival telcos, cable operators and third parties.

How big is the threat? A detailed analysis of the monetization process reveals that Portal VoIP would equate to 5% of long distance PSTN revenues in 2011. While this may seem a minor threat to fixed line operators, the bigger picture is not to be overlooked.

Target Audience

Fixed Operators: Determine the impact of VoIP on voice revenues through our analysis of the effects of Skype, Vonage and the entry of VoIP from MSN, Yahoo! and Google. Additionally, it offers solutions to minimize losses in the short term and mitigate disintegration in the long term.

Internet Portals: Sizes the VoIP opportunity for internet portals such as Google, Yahoo!, MSN and other players. Asses the potential risks and market possibilities of a full scale launch.

Vendors: Identifies your key prospects and market size as well as other factors necessary to properly position your offerings.

Investors: You will have an in depth resource that provides an analysis of the financial opportunities; both during the short term/start up phase of portal VoIP, and during its long term adaption.

Companies Mentioned Include:

-- Microsoft

-- Yahoo!

-- Google

-- EBay

-- AOL

For more information visit http://www.researchandmarkets.com/reports/c39859