ASI Entertainment Inc.'s, wholly owned Australian subsidiary, ASiQ Pty Ltd, demonstrated the prototype of its patented in-flight cell phone alternative called "Safecell" at the World Airlines Entertainment Association (WAEA) Convention and Exhibition in Miami last week.

Ron Chapman, ASiQ's CEO stated, "The response at the show was overwhelming; every appointment slot was booked out. Over 30 airlines plus three aircraft manufacturers, Airbus, Boeing and Embrear visited our booth to see our latest in-flight internet connectivity solutions. While our low cost internet service certainly got the attention of international airlines, the demonstration of the new Safecell system was the highlight.

What makes Safecell so exciting is that as it turns a normal cell phone into a WiFi communicator to facilitate access to low cost data and voice services, without the high cost of roaming.

The other two cell phone services being developed by Onair and Aeromobile are locked into the cell phone networks and connected via satellite, which must increase the roaming costs even further. Safecell combines the features of a cell phone and the low cost benefits of a wireless Internet connection to deliver communications at half the cost of the other systems, plus VOIP. The added benefit for airlines is there is no need to install expensive Pico cell systems on the aircraft.

The compact Safecell communicator suits all networks, and as a cell phone accessory, is expected to cost about the same as a Bluetooth headset.

We are in discussion with several airlines that expressed an interest in flying the system and currently anticipate having preproduction SafeCell communicators available by Q1 2007 for flight testing. The challenge now is to select the right partners to take this system globally."