Talkster Inc. announced that it has retained Mobility Public Relations as its agency of record. Mobility Public Relations was selected because of the expertise their team has in the wireless industry having managed media and analyst relations activities for such companies as Cisco Systems, iPass and the Wireless Industry Partnership (WIP).

"Mobility Public Relations blew us away when they presented the program they are building for Talkster," said Maria Puccio, vice president of marketing at Talkster. "Very quickly the team at Mobility Public Relations created precise product positioning and messaging. It's fair to say that Mobility PR is playing a major role in transforming our business."

Talkster is the first company to offer mobile-to-voice over instant messaging (VoIM) calls which can be placed to MSN Messenger, Google Talk and Gizmo Project IM services for free using any mobile phone with a browser, over any network and without requiring software. Talkster's mobile communications service also lets users place low-cost, carrier-grade long distance calls to any landline, mobile phone or voice over Internet (VoIP) phone -- including VoIP phones without direct dial numbers.

"Talkster is an exciting company with innovative technology and a lot of energy," said John Giddings, principal at Mobility Public Relations. "One of the challenges we will face is differentiating Talkster from a growing field of startups that do only small pieces of what Talkster does. Talkster understands that public relations is a core business function and has dedicated the time to work with us in building an aggressive communications program."