TARGUSinfo has become the leading provider of caller name information for the nation's cable voice and voice over IP (VoIP) providers, including four of the top six cable companies.

TARGUSinfo provides caller-name (or CNAM) data for approximately 75 percent of the roughly 10 million U.S. cable voice and VoIP subscribers, according to industry statistics and proprietary TARGUSinfo information.

The company's uniquely accurate CNAM data enables these providers to offer superior Enhanced Caller ID services as well as call detail services that transform subscribers' phone bills into powerful marketing tools.

TARGUSinfo's approach to CNAM enables cable and VoIP providers to deliver more than the 15-character limit on traditional Enhanced Caller ID. In addition to a full caller name, providers can display full phone number and location information for their subscribers. TARGUSinfo data also makes it easy for VoIP providers to deliver CNAM to the PC, laptop or TV set.

Caller ID and related services for VoIP are a high-growth industry. An estimated 34 percent of all U.S. residential landlines, or 25.5 million subscribers, will be VoIP-based by 2010, according to TIA's Telecommunications Market Review and Forecast. That's up from 10 percent or just 9.5 million subscribers in 2006.

TARGUSinfo is well-positioned to provide enhanced CNAM information as VoIP providers solidify peering arrangements to deliver end-to-end IP voice calls around the world. VoIP peering will ensure VoIP communications match traditional phone system quality and surpass it in value-added calling features. TARGUSinfo will also use its technology and market advantage to bring CNAM to wireless handsets (called CNAP).

"Our advanced caller name services help VoIP providers distinguish their offerings and retain important subscribers," said Rob Fisher, vice president of CNAM strategy at TARGUSinfo. "Our capabilities provide the foundation for a wide array of sticky services that subscribers love and will continue to pay for."

The TARGUSinfo CNAM repository contains more than 250 million CNAM records, a unique approach that enables TARGUSinfo to offer the industry-best CNAM solution at industry-best prices, including per-subscriber pricing models.