The popular internet telephone provider Tpad is shunning the approach shown by its competitors by providing a unique incoming SIP number to every customer free of charge.

While most other VoIP companies charge yearly for this number, Tpad are offering this service for free and will provide as many as the customer wants at no extra charge.

Steven Johns, Marketing Manager for Tpad, said: "We believe that it is unfair to charge people just for a number to receive calls -- that's why we give all our customers a free number.

"We understand that each member of a household may want their own unique number so we offer as many numbers as the customer wants."

Tpad.com is establishing itself as one of the market leaders because of its innovative service and unique offers that make using the internet for phone calls fairer and cheaper for its users.

Johns continued: "We take pride in offering a depth of services that other providers struggle to match. One of the favorite features our customers like is the inclusion of 'per-second billing' so they are only charged for the duration of their call. With many competitors rounding charges up to the nearest minute it's no wonder our service is so popular."

Tpad's aim to offer the fairest and most cost effective VoIP service possible is also helped by the free voicemail to email service and no connection charges on calls.

"We're determined to make telephone calls on the internet easy for everybody to use," said Johns.