Level 3 announces that it has deployed an innovative, first-of-its-kind combination of services, VoIP solution for Lavalife.

The solution Level 3 designed for Lavalife comprises a robust combination of Level 3 Local Inbound Service, Level 3 Toll Free Service, Level 3 International Termination Service, Level 3 Colocation Service, and Level 3 High Speed IP service. Lavalife and Level 3 collaborated to implement a solution that could provide significant operational cost savings and quickly and effectively manage Lavalife's localized promotions.

The solution results in increased efficiencies for Lavalife and gives the company the opportunity to grow into new markets -- all with the ease of doing business with one company. The solution has already helped Lavalife save significant costs on telephone-related equipment and production hardware by replacing Lavalife's TDM-based infrastructure across 40 cities with Level 3's IP services technology. Lavalife is anticipating considerable annual maintenance cost savings resulting from the implementation of this solution.

"We are very pleased with the VoIP solution that we have been able to develop and operate in conjunction with Level 3," said Marina Glogovac, chief executive officer for Lavalife. "By converting millions of minutes of Interactive Voice Response Personals traffic from legacy telecommunications infrastructures to VoIP and processing them centrally, we have reduced costs and improved efficiencies in a number of categories."

"Lavalife is a forward-thinking company using powerful technology to solve its real world business problems," said Myrle McNeal, senior vice president of Voice Service Provider markets for Level 3. "We are proud to provide Lavalife with the solutions and support they need to quickly and nimbly enter new markets and continue to grow their business into the future."