BroadSoft announced that Siminn (formerly Iceland Telecom) has selected BroadSoft's BroadWorks application platform to deliver residential and business VoIP services across Iceland.

Expected to be launched later this year, the Siminn VoIP offerings will address the growing demand for IP-based advanced communications services across both the residential and enterprise sectors. The BroadWorks platform can deliver VoIP services in both a fixed and mobile environment. Siminn will be launching a range of services using the BroadWorks platform, which can be tailored to Siminn's subscribers' individual requirements.

For its enterprise customers, Siminn will be using BroadWorks to complement its existing legacy Centrex and hosted PBX services. With the deployment of popular BroadWorks applications like the Assistant Enterprise and Receptionist clients, Siminn will be able to offer SMEs a communications model that will increase productivity, and enable smaller businesses to provide levels of customer service usually associated with costly high-specification PBX systems.

"The mobile attributes of the BroadWorks platform mean that even our micro-SMEs now have access to the most advanced telephony services, like auto attendant and using fixed numbers instead of mobile to create the impression of dedicated offices, which were previously restricted to the large corporations," noted Ingvi Arnar Sigurjónsson, Product Manager of Enterprise Solutions at Siminn. "Our new service will ensure our customers never miss a vital call again, which could have a massive impact on improving the bottom line, and we are confident this will be rapidly acknowledged."

Iceland consistently ranks among the top five countries for residential broadband penetration. Through deploying the BroadWorks platform, Siminn will enable its residential customers to fully benefit from VoIP by offering the possibility of lower-cost calls and desirable enhanced features, such as simultaneous ring (subscribers can have multiple phones ring simultaneously -- including mobile devices -- when calls are received on the home number) and the creation of up to nine alternate numbers, which allows subscribers to set up numbers for friends and family outside of Iceland to reach them by dialing a local -- rather than long-distance -- phone number.

"Siminn has chosen to proactively address the issue of decreasing revenues from traditional residential landline telephone service by deploying new services that deliver value to its telephony customers. For businesses, Siminn understands that this market wants customizable communications solutions that increase productivity -- all at an affordable price," said Michael Tessler, president and CEO for BroadSoft. "The BroadWorks platform will allow this forward-thinking carrier to provide Iceland with value and choice, while reducing its churn rate and increasing consumer loyalty."