Movavi added new tools to Movavi Online, a web-based service that enables users to download and convert video from one format to another -- for sharing, podcasting, cellphones, iPods, and more -- for free. Where the first version of Movavi Online gave users the ability to upload video stored on a PC, the service upgrade now also enables users to download video from YouTube, Google, MySpace, MetaCafe and other video-sharing sites. Also, users are now able to download and watch Flash videos, convert video from the Internet to AVI, MP4, MPG, 3GP and other formats for use with iPod, iPhone, PSP, cellphone and other devices, and merge several videos into one large movie.

In addition, at a companion site, http://online.movavi.com/widgets.html, Movavi now offers at no charge new widgets for Facebook, iGoogle, MacOS, and the Firefox, Internet Explorer and Opera browsers. Along with six existing widgets, all Movavi Online widgets easily embed a line of code with which bloggers, designers, developers, individuals and companies may offer video conversion services from their own Web sites, blogs, social networking pages and browsers.

As an online service, there is no software for users to install at the desktop. Instead, as webware, the service works with any Windows, Mac or Linux-based PC with access to the Internet via a Web browser. After identifying a video from YouTube, for example, or uploading a file from the hard disk of a notebook or desktop PC, users simply choose the desired output format, and provide an email address. When the conversion is complete, Movavi uses the email address to notify users when and where they can download their converted files. The process usually takes less than a day, and users may convert up to five 10-minute, 100MB clips during one session.

The service supports a broad range of popular video formats, including the advanced H.264 format used by Apple's new iPhone, AVI, MP4, MPEG 2 (PAL and NTSC), MPEG 4, iPod at 320x240, iPod 5G at 640x480, PSP, 3gp and 3gp2 for cellphones, MOV for podcasting, and FLV Flash video.

For users who want to do more with video, Movavi offers Movavi Video Converter, a $29.95 downloadable product that adds a range of additional conversion formats and lets users merge multiple video files into a single movie, rip DVDs, and extract soundtracks from video files. Movavi VideoSuite, the company's comprehensive video processing package, priced at $59.95, converts video clips and movies from one format to another; saves video and DVD files to iPod, iPhone, PSP, PDA and cell phones; splits and splices video files; adds filters and special effects; fixes videos that are too light or too dark; updates old movies with professional filters; rips, backs up and copies DVDs; and burns data, audio and video files to DVD, VCD and SVCD.