SK Telink announces at the BroadSoft Connections 2007 Executive Users Conference that it will work with five major cable providers in South Korea to bring VoIP services to residential consumers, small businesses and home offices using BroadSoft's BroadWorks application platform.

SK Telink's new offering integrates VoIP with customers' set-top television cable boxes. The BroadWorks-based services work through customers' cable boxes to display caller ID, a phone directory and other phone services on the TV, while customers watch television programs. These calling features can be controlled with the TV remote control. Residential customers can get premium services such as call pick-up, call transfer and shared-call appearance to use among family members.

"This is the first carrier-grade residential VoIP service based on cable infrastructure in South Korea and establishes SK Telink's commitment to remain a leader among carriers in Korea and globally," said Mr. Min-Lae Cho, CEO of SK Telink. "We will focus on rapid growth of residential customers in the next three years. Using BroadWorks allows us to inter-operate with cable TV boxes to offer features such as instant group call, sequential call, shared-call appearance, remote office and other residential services."

"SK Telink's move to team up with cable providers to offer these services is significant because it's the first time that integrated carrier-grade VoIP services based on cable will be offered to residential cable TV customers in Korea," said Jonathan Reid, vice president of Asia Pacific for BroadSoft. "BroadSoft specially configured the BroadWorks platform to enable SK Telink to deliver this unique offering. This new service demonstrates the platform's flexibility for offering a diverse range of services to customers across the spectrum."