Oridian and JaJah announce a partnership agreement in the new and growing in-call advertising sector. Jacob Nizri, CEO of Oridian said today, "Ad networks are the bridge between advertisers and publishers and we're always on the lookout for new ways to bring dot.com publishers to international advertisers. Our partnership with JaJah is a significant development for our business, but more than that, it's revolutionary in terms of technology and the development of online advertising: in-call advertising gives call sponsors the ability to reach a global audience on a truly personal level. By its very nature, JaJah creates permission-based, targeted audiences that Oridian can reach effectively, bringing new business to non-US advertisers and monetizing US publishers' international traffic. US publishers currently sell 80% of their ad space but are missing out on 20% of their potential audience. That's a number they can't afford to ignore. We bring them together with that missing 20% - at the lowest industry cost."

Trevor Healy, CEO of JaJah, said, "To partner with the worlds largest privately owned ad network is a huge win for JaJah and our partners. Oridian is an industry veteran with a global reach and a decade of experience that will prove invaluable as we enter into this new and exciting territory. We are now bringing the global power of Oridian to our mobile and fixed line operator partners so that they can monetize the massive inventory that exists in telephony today. Commentators are saying that JaJah's open platform is becoming the "Facebook" of Telephony 2.0. If so, then advertising is an integral component".

Oridian monetizes international traffic through its local sales offices in North America, Latin America, Argentina, Germany, France, Israel and the UK, and representatives in Australia, Scandinavia, Italy and Greece. Following reorganization of its US operation, the company recently reopened offices in New York City, headed by Oded Lev, Vice President of Business Development and Head of US Operations at Oridian, to provide locally based business development services to major US dot.coms seeking international exposure.