Cordia has begun to sell unlimited bundle plans at $29.95. With service offerings in 17 states this new pricing will be one of the most aggressive in the wireline industry. This service, available in most areas, offers the consumer an unlimited local and long distance bundled service plan which also includes their local line, call waiting, caller ID and 3-way calling.
Kevin Griffo, Cordia’s President stated, “This is a bold move in the industry when most companies are raising rates. We feel this aggressive strategy will not only accelerate sales but also lower churn by offering a product that will be hard to beat based on price and our excellent service standards. We are excited to offer a plan that should save the average consumer more than 20% over what they are spending now on similar services and make Cordia their permanent choice.”
Mr. Griffo further stated, “The introduction of these aggressive plans is part of our strategy to leverage our expanding marketing capabilities to accelerate the growth of our profitable CLEC business. We believe that these plans have such a strong value proposition for our customers that our lower acquisition costs, churn and bad debt will sufficiently offset the reduced retail price and allow us to pass those savings on to our customers profitably.”