Ribbit is ready to unveil its first consumer service code-named "Amphibian," the service transforms any physical phone into a physical/virtual "dual world" phone, enabling consumers to use their current phone plans in any number of new and evolving Web environments. Amphibian which will be available in the second quarter of 2008 is the first of many applications in a new technology category dubbed "voiceware." Ribbit also announced the opening of a new online marketplace for voiceware applications being developed in partnership with its 2,500-plus developer community. Ribbit unveiled all three - the new category, product, and marketplace at the DEMO 08 Conference, a premier launch venue for emerging technologies.

Voiceware - Bridging Traditional Telephony with the Web

The culmination of many years of innovation in the telephony and Web developer communities, voiceware is a new category of application that is beginning to transform the telephony market. These applications enable developers to bridge the gap between traditional telephony and the Web, and easily integrate voice communication into the flow of business and personal life.

"There was a time when most of us lived in only one world -- the physical world -- and traditional telephony was the only option," said Crick Waters, co-founder and VP of Strategy and Business Development of Ribbit. "Many of us migrated to the virtual world of the Web as the first wave of Web-based and VoIP solutions began to emerge. But the flow of personal and business communication continues to evolve, and soon all of us will need to thrive in both worlds, and move between them with ease. That's the vision behind voiceware and Ribbit's Amphibian service." Amphibian liberates voice from its traditional confines -- devices and plans -- and integrates voice into any number of Web environments including social networking pages, Web-based applications, and mash-ups. Because Amphibian is built on the Ribbit open platform, consumers are able to continually update their personal service with innovations created by the Ribbit Developer Community.

The Ribbit Store

The Ribbit Store is a one-stop shop for Ribbit voiceware applications, voice widgets, social feeds, and other voiceware products and services and it also provides third-party developers with the opportunity to market and monetize their applications.