JAJAH with EMOBILE have launched an IP-only mobile device the EM·ONE that is set to be the standard around the world. With the EM·ONE device, users in Japan can now make and receive voice-over-mobile-broadband calls via its JAJAH Mobile software client without a traditional mobile phone connection.

Japan is recognized as the world's leading mobile telephony market, with other countries tending to adopt Japanese mobile practices over time. As many carriers around the globe announce intentions to move towards purely IP-based mobile telephony, JAJAH and EMOBILE have made this a reality.

The JAJAH Mobile software uses the data channel, a HSDPA connection, to deliver voice services. In 2007 JAJAH and EMOBILE released an outbound-only IP-mobile service, which attracted thousands of Japanese users. Now EMOBILE customers cannot only use their device to make calls to more than 200 global destinations, but for the first time also to receive calls.

For a small monthly fee of approximately $5, EMOBILE customers can purchase their own DID, or Direct Inward Dialing number, for their Sharp EM·ONE Ultra Mobile Device running Windows Mobile 6, which turns their device into a fully functioning mobile phone, without a cellular connection. This local number operates as any normal phone number. It can be used to make and receive calls, and can be stored in a phone or address book. Calls are routed over JAJAH's IP-telephony network so customers take advantage of JAJAH's low calling rates.

The JAJAH exclusive service utilizes a revolutionary pure IP network and will be available to everyone in Japan starting August 1, 2008.

Analysts at Ovum predict that, by 2010, 77 percent of the voice connections in the Asia-Pacific region will be mobile and that the region will host over 2 billion fixed and mobile voice connections, 42 percent of the global total. Ovum's annual voice service forecasts mobility to be the key growth technology in the voice market for the foreseeable future. Japan has already embraced the mobile market and the Ovum prediction is likely to be replicated across other markets as consumers continue to demand a connected, yet wireless life.

In addition to low cost long-distance and international calls, calls between EMOBILE customers are absolutely free and handled over a pure SIP connection, thus eliminating the need for termination over regular network. With the improved service, the EM·ONE has become a truly multi-functional mobile device, allowing people in Japan to communicate inexpensively.

JAJAH's continued innovation in IP telephony reaffirms the company's vision to revolutionize the way in which the world makes global long distance calls by making its network accessible from any phone, anywhere and anytime.