BoldCall partners with JAJAH to provide BoldCall's online retail customers with an enhanced online customer service interface, enabling visitors to their website to call a live customer service operator at the touch of a button. The phone call, which routes over the JAJAH IP network, is free to shoppers, and because it is VoIP, is very low cost to the retailer.

When a visitor to the website initiates a call, BoldCall will provide the customer service operator with a range of rich data about the caller, increasing their ability to better meet the needs of the potential customer and complete a sale. Click to call technology is simple to use and the buttons tend to appear alongside relevant website content, so click-to-callers tend to be better informed and ask more detailed questions than toll free callers, further increasing potential sales value.