8x8 announces it reached the $1 million mark in cash payments made to subscribers, channel partners and third parties who have referred new business customers to 8x8 through the company's lucrative word-of-mouth "Business Referral Program."

The 8x8 "Business Referral Program" rewards existing subscribers and registered partners for submitting business referrals that become customers of 8x8's business communications services, which include the 8x8 Virtual Office VoIP phone service and 8x8 Virtual Office Pro unified communications solution. Participants in the program have an opportunity to earn unlimited cash rewards of $100 for each qualifying Virtual Office extension the new customer orders, provided they remain a subscriber in good standing for at least 60 days.

Since it was launched in late 2008, the 8x8 "Business Referral Program" has generated nearly 2,000 new business customers through the recommendations of roughly 1,500 8x8 subscribers and referral partners.

There are no limits to the number of extensions or businesses participants in the 8x8 Business Referral Program can quality for. Hence, a business referral that purchases 8x8 Virtual Office with 10 extensions generates a cash payment of $1,000 to the referrer. Participants are asked only to provide the name and contact information of business acquaintances they feel could benefit from using 8x8's phone service. Once that information is received, 8x8 business consultants schedule a call in order to understand the business needs, tell the referral about 8x8 and, if it's a good fit, suggest the best service for their business.