Vox Communications will be partnering with Apppli to market its pioneering VoX Mobile VoIP app in the UK in time for the London 2012 Olympics this summer. As a provider of mobile VoIP and video telephone services that use cloud-based technology, Vox Communication's app provides cheap, high quality calls to international numbers over a simple WiFi or 3G/4G connection.

"Apppli's expertise is precisely what our Android app needs to reach its full potential in the marketplace," said Barry MacCheyne, CMO of VoX Communications. "Our customers have reacted positively to our product over the last few months and the reviews are positive. We feel our app has the potential to go viral but needs the additional marketing force of a company like Apppli to fully reach the global community of mobile users."

Apppli is a mobile-focused digital agency whose competencies include strategy, research, creative, campaign management, analytics and reporting. Based in London, the company works with high growth startups and the brands of the future. "VoX VoIP is an exciting, high quality product with unique value propositions in a competitive marketplace. We look forward to helping them break through," said Nader Alaghband, Founder at Apppli.