announced results from its latest study based on U.S. immigrant and first-generation consumer mobile usage and behavior. The results were based on 1,340 responses from immigrants residing in the United States, which represent a consumer segment of approximately 38 million consumers. According to the survey 13% of respondents currently own a tablet device, representing approximately five million Americans.
According to the survey, the iPad reigns supreme as the preferred tablet device, with two-thirds of tablet owners choosing the device. French Americans claim the highest percentage of tablet owners (17%), followed by Mexican-Americans (15%), Nigerian-Americans, and Ghana-Americans at 14% respectively rounded out by Ethiopian-Americans at 8% and Cuban-Americans at 7%.
Among the different demographics, there were some wide disparities concerning whether or not they would buy a tablet in the near future. Ghanese (62%) and Indian Americans (58%) topped the list among immigrant populations looking to buy a tablet device, while Ethiopian (31%) and French Americans (34%) ranked last.