Vonage is adding a new layer to its customer-acquisition strategy with On-Demand Verification services from TARGUSinfo. The services enable Vonage to capture the precise name and address information for each prospective customer so it can follow up with a personalized direct mail piece.

Vonage chose TARGUSinfo in 2006 for the unique precision of its Caller Name Services. The telecommunications provider recently started using TARGUSinfo services to make sure that it can remarket to prospective customers who call but don't immediately subscribe. Vonage also uses TARGUSinfo services to make sure it has the most current phone-number information available for leads that come through other channels.

"Vonage has relied on TARGUSinfo to provide industry-best Caller ID that has helped us to promote customer satisfaction," said Vonage CEO Mike Snyder. "Our new TARGUSinfo services are providing prime opportunities to acquire customers who have already shown an interest in our marketing."

For more information, visit the TARGUSinfo team at Suite Marriott Willow Glen I at VON on March 20-22 in San Jose, Calif. Or visit http://www.TARGUSinfo.com/marketing/.