SRS Labs announces the addition of SRS Premium Voice, the company's latest innovative voice solution, which provides superior voice communications quality and intelligibility during both audio-only and video conferencing VoIP calls on a PC at both ends of the call, across laptop speakers, desktop speakers, headphones and within a wide variety of noisy environments.

The modern tech-savvy consumer has embraced the PC as the communication epicenter of the digital lifestyle, and beyond music, movie, email and instant messenger, such individuals use their computers for audible communication. Free services such as Skype, MSN Live Messenger, GoogleTalk or Apple iChat have made it simple and straightforward to verbally and, often visually, communicate with friends, family and colleagues from across the globe. Meanwhile, the growing popularity of, and technical expectations for these types of video/voice applications has sparked the need for solutions such as SRS Premium Voice in order to provide crystal clear voice transmissions and help prevent the loss of meaningful information between parties.

Today's mobile digital lifestyle requires greater flexibility, as we often can't control the ambient noise levels of our current location. Therefore, to address this fundamental fact, no matter if you're in a coffee shop, airport, hotel lobby, office or at home, SRS Premium Voice was designed to intelligently reduce the ambient noise surrounding the caller, so those on the call can be heard more clearly. Utilizing advanced patented technologies, Premium Voice detects the noise level within the user's current environment and:

• Sharpens the spoken voice
• Enhances the volume gain overall
• Improves intelligibility of in-bound caller

As the leading PC audio expert, SRS Labs recognizes that, since every computer is uniquely designed to achieve specific objectives that may or may not be audio related, SRS Premium Voice requires to be highly adaptable, intuitive and simple to use. As a result, OEM's can custom-tune and optimize Premium Voice for a wide variety of PC designs, microphone arrays, as well as speaker and headphone configurations.

It order to maintain SRS' high standard for excellence, Premium Voice will be available to consumers as a pre-tuned/pre-installed feature on various PC, and will not be available for direct download.