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VoIP’s CEO Discusses Google Relationship in Interview
CEOcast conducted an interview with Anthony J. Cataldo, VoIP, Inc.'s Chairman and Chief Executive Officer. In the interview, Mr. Cataldo discloses, for the first time publicly, that the Company’s network and incorporated technology is currently being deployed by Google, Inc. in its online advertising product `Click-to-call', which was launched yesterday in India. The product allows users to call directly to an advertiser on Google search pages. `Click-to-call' ads allow users to speak directly to an advertiser they find on a Google search results page over the phone utilizing VoIP’s technology. VoIP receives an undisclosed fee each time it connects a call between the consumer and advertiser.
The use of VoIP’s network and incorporated technology by Google in India follows the launch by Google, less than one month ago, of
Google Maps
, which also uses VoIP’s technology in a manner similar to its use in India.
“We are excited that Google has chosen our network and its incorporated technology platform to connect consumers and merchants,” said Mr. Cataldo in the interview. “Google has once again demonstrated why it is a leader in online search and advertising, through this innovative product that expands its reach into new markets. We look forward to working closely with Google to further expand the applications for Click-to-call.”
According to published reports at
http://sify.com/news/fullstory.php?id=14346019
, a leading Indian Internet portal which is owned by Sify Corp , Sundararaman K, Google India’s Head of Sales, said of the launch, "Click-to-call is in line with our mission of looking for new ways to help our advertisers reach their customers and will increase the usefulness of the Internet for shoppers, merchants and advertisers in India. It will be particularly valuable for merchants or advertisers who may not have a Web site, or as a supplementary channel for those who currently use local directories to reach potential customers. Click-to-call can also be used to generate added leads for clients that offer services via phone or call centre to their clients."
The entire interview is available for free at
www.ceocast.com
after completing a brief registration.
Posted on Dec 08, 2006
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