JAJAH announces a complete revamp of the iPod touch, turning the device into a fully functioning mobile phone for consumers. The new capability, available as a white label solution, enables carriers as well as non-carriers to launch the service under their own brand and provide their customers with the ability to make low-cost phone calls and send SMS text messages to any phone in the world from their iPod touch. To use the service, end users only require an iPod touch and a Wi-Fi connection, with no need for a SIM card or contract.

Move over, iPhone

The iPod touch is one of the most popular consumer devices in the world for music, entertainment, Web-browsing and now, making phone calls.

"Millions of people around the world already have an iPod touch in their pocket. With JAJAH's solution, any company can turn their customers' iPod touch into a fully functioning mobile phone," said Trevor Healy, CEO, JAJAH. "The device is particularly popular amongst students, who live in a world where Wi-Fi access is always available and, like everyone, they are looking to save costs, so this is a perfect solution."

JAJAH's next generation IP communications platform gives its partners everything they need to launch the service immediately. This includes the application itself, plus the entire suite of management services, from termination of the calls and quality control, right through to billing and processing payments in 200 countries around the world.

Given the economic downturn, consumers are seeking ways to make calls on any mobile device they own, as inexpensively as possible. "Offering a turnkey solution provides iPod touch users with added value," said Jon Arnold, principal analyst of J Arnold & Associates. "This is a prime example of how JAJAH's innovative platform helps carriers differentiate their services."

Connection made easy ...

Anyone with the latest version of the iPod touch will be able to download the service from the Apple App Store. With a microphone headset (available from Apple), users will immediately be able to make calls and send SMS messages from their device from any Wi-Fi network in the world. Calling costs will be up to 98 percent cheaper than existing rates on mobile networks, and in many cases could be free.

A platform for everyone (else)

JAJAH's plug-and-play IP platform is the only service that provides the full suite of services required to develop, deploy and monetize IP communication services anywhere in the world. The JAJAH platform is used by a number of the world's largest companies including Intel, Yahoo! and Comcast, and allows any company to offer value-added-services (VAS) to their customer base with no upfront payment or development work, saving millions for its customers and ensuring partners are prepared for the next generation of service provision.

JAJAH continues to develop innovative communications services. In the coming months the company will announce a range of new data communication services, applications and partnerships.