On Instant has developed a unique integrated desktop solution that helps business advertise, communicate and trade with each other. Using sophisticated preference engines business owners pre-select the areas of industry and that they are interested in and automatically receive or generate business opportunities.

Working like a B2B equivalent of Match.com, On Instant is designed to improve Internet search. Internet Search engines rely on information from web sites which they have indexed. Websites typically act as a online brochures and often don't contain detailed product information. On Instant however allows a business to explain exactly what they are looking for, and for the reader, in this case another business, to interpret and respond to that information accurately and rapidly. The On Instant process saves considerable time and money.

Nick Ogden, President of the Voice Commerce Group who operates On Instant said "Internet search is fine, if the information that you are looking for has been published. In the Business marketplace however many items are very specific and whilst search terms can identify an area, it takes always takes a human interaction, normally a phone call to confirm the specifications, availability and price. On Instant provides is an integrated solution that helps business find what they need, either as a purchaser looking for a product or a sales person trying to help a potential buyer. Once two businesses are identified and matched On Instant automatically links the parties together with a free VoIP phone call, or video or voice mail message. Documents can be securely transferred between the parties and the integrated CRM system keeps track of any follow up actions"

On Instant is free to download and use, making the technology and systems instantly available to any business irrespective of size, industry type or geographic location. Business can create a virtual office network in a matter of minutes using On Instant and in beta trials of the service over 1500 companies have signed up and over 2 million business names and phone numbers have been added to the initial database.

On Instant is built on the Industry open standard SIP VoIP platform and does not comprise networks by operating hidden local server technologies. Where a business has secure internal networks a secure connection capability is available, and if required an On Instant SIP secure voice router can be installed to maintain existing firewall integrity.