Fonality announced it is arming resellers with new telephony products, programs and margins to address 50 to 500 seat middle market customers. Fonality introduced its new, tiered reseller certification and training programs, which provide data and telephony resellers with enhanced readiness and expanded support for selling PBXtra, the company’s award winning IP-PBX phone system. For the first time, Fonality is delivering resellers higher profit margins, and the ability to provision IP phones and move phone licenses. These new programs combined with Fonality’s new middle market products, PBXtra Professional Edition IP-PBX and HUD (Heads-Up Display) Team application, equip resellers with everything they need to deliver higher margin, open source phone systems to the middle market.

“The open source revolution is changing the landscape of the telephony channel forever,” said Chris Vuillaume, vice president of business and channel development at Fonality. “We created this new program to eliminate problems resellers expressed about traditional PBX and IP-PBX telephony reseller programs. Our goal is to be the easiest telephony company to deal with by providing resellers with higher profits, best-of-breed products, dedicated demand creation and outstanding sales, training and mentoring support.”

PBXtra, Fonality's enterprise-class IP-PBX, is based on a modified version of the popular open source Asterisk code base. Fonality has modified Asterisk to add reliability, stability and enterprise-class features. The new releases of PBXtra Professional Edition and HUD Team provide resellers with the ability to offer companies with 50 to 500 employees the more advanced capabilities they need. In addition, PBXtra’s hybrid model that combines public telephone and VoIP network support, and Fonality’s experienced 24x7 technical support team deliver rock solid reliability to all customers.

“Fonality’s new program has a lot of advantages, including higher profits and the ability for resellers to provision IP phones themselves,” said David Burr, president, Converged Network & Technology Partners based in Salt Lake City. “For us, customer response to Fonality’s PBXtra products has been excellent; they especially like the value pricing, how easy the products are to use and the self administration capabilities.”

Fonality’s Business Partner Program offers resellers extensive online training, support and demand creation programs through its three membership levels: Premium, Authorized or Affiliate. Each level includes different support options and business incentives from Fonality depending on the level of reseller commitment. Resellers choose the program that best meets their needs, depending on the size of their organization, technical expertise and infrastructure.

For more information about the new Fonality reseller program, visit www.fonality.com/resellers_overview.html.