Earlier this month I reported on Herb Greenberg's video demonstration of "The MagicJack" and how it might be a Skype or Vonage killer. Om Malik also reported on MagicJack Simpler VoIP than Skype. Well today Om Malik has a follow up from Spring VON 2007 on the MagicJack, which included a live demo and interesting tidbits from Dan Borislow.

"The consumer side of MagicJack goes like this: Users will plug the USB end of the ‘jack’ into their Internet-connected computer, and will plug a phone into the other end of the device. The device then boots a softphone onto the screen (in 28 seconds, in our impromptu test); you then can pick up the phone and start dialing. The MagicJack will cost $39.99 for a jack with a memory chip (for the softphone), or $29.99 for one without memory (you can alternatively download the client and keep it on your PC). Yearly subscriptions thereafter will cost $19.99, Borislow has said."

You should read Om's entire article on The Magic behind MagicJack.