Kineto Wireless announces mobile VoIP application specifically developed for mobile operators, enabling them to leverage their existing voice network infrastructure to offer a customizable and competitive mobile VoIP service.

Kineto’s Mobile VoIP Application supports a range of standard mobile telephony capabilities and is designed to run on major mobile operating systems, including iPhone, Android, Symbian and Windows Mobile. The application can be branded by mobile operators and distributed to their subscribers through ‘application stores.’

The Kineto Mobile VoIP Application enables mobile operators to develop their own branded Wi-Fi calling service so they can:

• Deliver an alternative to third-party mobile VoIP applications.
• Increase the loyalty of existing subscribers.
• Derive additional revenues currently being lost to competitive VoIP providers.
• Provide additional subscriber benefits by linking a Wi-Fi calling service to an existing mobile subscription.

A recent survey of consumers in the UK indicated a strong preference for operator branded and managed Wi-Fi calling service. Nearly 20 percent of respondents stated they would be interested in a mobile VoIP product from their existing mobile service provider.

In an August 2009 Unstrung Insider report, Industry Analyst John Blau writes that “sooner or later, mobile operators will be forced to deploy their own VoIP services.”