Vyke announces it has launched a branded Vyke UK website for Vyke Mobile. Customers accessing the www.vyke.com website from the UK will now see a UK specific portal, supplementing the established global site and offering the same products and services, but with rates and offers specifically targeting the UK mobile VoIP market. The initial launch, to selected potential customers, will be followed up with further marketing campaigns over the coming months.

The Group's managing director, Mohammad Asif, said "This is another significant step in widening the use of Vyke's mobile services, building on the software we have developed. For the first time we are specifically targeting the UK market and our call rates, which start at just 1p per minute, reflect this. We believe that our low rates, coupled with our policy of no contracts or connection fees, makes Vyke the application of choice for those in the UK looking to save money on international calls and text messages."

A US-targeted website is also under development which will capitalise further on our experience and on our relationships with BLS Tel Holdings LLP and Bonjour Europe Limited.

The Group's Apple iPhone application was launched in October 2010, adding iPhone customers to the user-base which already includes those with Symbian or Java - based phones and Blackberry clients. This will be followed by an application for Android-based phones to be launched before Christmas.

Mohammad Asif added; "The Group's initial focus in the fourth quarter was on rapid action to cut costs and, having achieved significant early successes there, we are now concentrating on expanding sales in markets where we already have existing, or easily delivered, products. Accordingly, we have not progressed any further with developing call-back and call-through services in India at this time but will make further announcements on progress on this and other areas when appropriate.

There remains much to deliver but we are pleased with the early steps we have taken to restructure and refocus Vyke to date."