JAJAH announces its platform has been selected by Gizmo5, a widely used free mobile and computer-based VoIP service. The partnership adds millions of users to the JAJAH platform, with JAJAH handling all call termination for Gizmo5 as well as additional tailored services including customer care and billing.

Softphones, or software-based-phones, enable people to make IP-telephone calls directly from Internet-connected computers or mobile devices, and are increasingly being seen as an alternative to traditional landline phones for telecommuters and mobile users. The softphone market is poised for significant growth as competition heats up and global unified communications take hold. A recent Frost & Sullivan report finds that the percentage of the total IP-telephone market that softphones represent will increase from 5 percent to 20 percent by 2014. Softphone sales rose to 416,000 units, worth $18.9 million in 2007, a 30 percent increase in dollar terms over the previous year.

The Gizmo5 partnership extends JAJAH's leadership as a Managed Services provider for softphone developers. Its managed service platform gives a strategic market advantage to consumer-focused companies, such as Yahoo! and its 97 million Messenger users, MailVision, one of the leading developers of SIP-based services for computers and mobile devices and now Gizmo5, which is regarded as the biggest challenger in the softphone market.

With JAJAH's Managed Services platform, companies such as Gizmo5 improve their ability to compete against the established IP-telephony players. In providing a scalable, high quality global network that works on device and network, the companies are able to focus on their core differentiators -- software and marketing. It also allows them to utilize JAJAH's guaranteed call quality, reduced calling rates, and superior customer services to their customers.

Gizmo5 currently provides calling and IM services to millions of users in the U.S., Asia and Europe from a computer or mobile phone. By tapping into the JAJAH infrastructure, Gizmo5 will reduce overhead and expand its service globally while continuing to maintain and improve the quality of its service.

Like so many other companies who have chosen JAJAH's VoIP solutions, Gizmo5 recognized the company's expertise and expanded network for its customers looking to call globally or just across the street. With JAJAH, the Gizmo5 offering doesn't change, it simply becomes more flexible in reach and more cost effective for its users.