BroadSoft has completed a "mash-up" of its BroadWorks VoIP application platform with salesforce.com. The new joint solution will enable enterprise users to integrate the BroadWorks VoIP platform directly into salesforce.com's customer relationship management applications, allowing users to access click-to-dial, recorded-call logging and other advanced voice features.

By introducing a computer telephony integration connector for the BroadWorks platform, Salesforce users can now fully integrate with the BroadWorks-based phone system. This enables enterprises to use their carrier-grade VoIP calling features -- such as call control, call hold and call transfer -- in conjunction with the customer relationship management features in salesforce.com. Additionally, BroadWorks end-users can automatically capture and manage detailed logs of all calls from within salesforce.com to track interactions with customers. The integration also automatically opens a caller's salesforce.com contact record when the user receives an incoming call.

Telecom service providers can now offer the BroadSoft-salesforce.com integration as a value-added service. The BroadSoft-salesforce.com solution is now available for service providers on a free trial basis.

BroadSoft and salesforce.com demoed the joint solution at the BroadSoft Connections 2007 Executive Users Conference, which ran from Oct. 14 to 17 in Phoenix, Arizona.