Fonality will create the industry's first phone system that unifies both telephony and customer relationship management for small and medium-sized businesses. As part of the initiative, the company has acquired Insightful Solutions, a leading hosted CRM solution provider and a SugarCRM Gold partner for the Australia, New Zealand and Asia Pacific regions.
Over the past two years, Insightful has made substantial enhancements to SugarCRM's Sugar Professional product and hosts more than 1,000 seats, in 13 countries, at the company's three global data centers. By combining Insightful's CRM expertise with Fonality's awarding-winning telephony suite, small businesses will have an affordable solution that unifies employees with presence management, instant messaging, fixed and mobile calling, and provides a single 360-degree view of customers and business partners.