VoIP Inc. announced that it purchased the 1-800-TALKTIME registered trademark and other assets from
Creative Marketing Associates, Inc. The terms of the Asset Purchase Agreement were not disclosed.
"VoIP, Inc. is committing substantial financial resources to promoting our new brand," said Steven Ivester, CEO of VoIP Inc. "1-800-TALKTIME is the brand that will be used for a new retail voice-over-IP, subscriber-based telephone service, competing head-to-head with the likes of Vonage and AT&T's CallVantage. Until now there has not been a true brand connection to VOIP service. Just like Kleenex, Xerox, Coke, Clorox, Windex and other household names, 1-800-TALKTIME will become the name synonymous with VOIP services.